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CareSet Systems
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1 - 25 Results of 47
CareSet Systems
Houston, Texas, United States
17 hours ago

Description

We're growing and with growth comes opportunity! Are you ready for your next opportunity?

CareSet (https://careset.com) is a team of Medicare and healthcare experts.  We help clients route the best treatments to the right patients by analyzing government data, such as Medicare claims. With CareSet, biomedical companies are better at serving their patients and physicians.

Are you passionate about healthcare, an individual contributor with experience in launching new products, developing digital marketing plans and campaigns? Are you looking to make your mark and grow your own brand as an expert while establishing a brand for a growing enterprise? 

If so, make your mark here! Help establish CareSet’s brand as THE experts in Medicare data.

This is a once in a lifetime opportunity to dramatically contribute to your career while improving patient’s lives through partnerships with biomedical clients and beyond.

As the Marketing Director, you will execute your large-scale ideas to build the CareSet brand as Medicare data experts through our consulting, data products, and healthcare data journalism.  

 Key Duties & Responsibilities

  • Partner closely with the sales and growth teams, enabling them to meet their revenue objectives by providing tools, materials and presentation collateral
  • Work closely with the Chief Growth Officer and EVP of Sales & Customer Success to develop events, and content calendar
  • Develop and deliver digital and live marketing and communications strategies
  • Undertake regular analysis of the competitive environment and sales conversion
  • Oversee company website, web analytics, and social media presence
  • Oversee any marketing-related contractors and contracts

Outcomes 

  1. Learn the current CareSet marketing/branding strategy within 30 days
  2. Analyze the competition and create a marketing strategy that is operationalized within 3 months
  3. Create a content calendar balancing thought leadership, data journalism, and social media engagement targeting highly searched terms or high lead capture and conversion
  4. Manage content creation, either through self-developed graphics and original body copy, and through contract writers within 3 months
  5. Form connections with representatives from both biomedical and Government clients (ongoing)
  6. Identify company website hosting service and lead content update and development within 60 days
  7. Develop CareSet’s brand plan to reflect new market position and launch for each product 
  8. Work with Growth team to define key selling messages for new products
  9. Develop messaging and channel partner package incl. data dictionary, capabilities for partners and partnership models within 6 months


Requirements

Competencies

  • Strong knowledge of the pharmaceutical industry with direct experience working with pharma sales and marketing staff
  • In-depth experience in building, deploying, and measuring digital marketing campaigns
  • Championing the Customer - identifying and leading change across the organization for the benefit of the customer and patients
  • Innovative - formulate new ideas or to adapt or use existing ideas in a new or unexpected way to solve problems
  • Creative - use imagination and new ideas to produce solutions
  • Influencing - actively promote ideas and initiatives both internally and externally
  • Collaborative - work with others to the benefit of the company and its goals
  • Insights - create marketing strategies and deliver solutions that lead to the achievement of business goals and sustainable organizational performance
  • Strategy - effective marketing plans that contribute to the achievement of business goals and sustainable organizational performance
  • Must be willing to have your photo magically appear on a throw pillow at the company gift exchange

Bonus Competencies:

  • Photoshop and/or Illustrator
  • Data Visualization Skills

Job Information

  • Job ID: 61082745
  • Location:
    Houston, Texas, United States
    Remote, United States
  • Position Title: Marketing Director
  • Company Name: CareSet Systems
  • Job Function: Advertising,
    Branding,
    Content Marketing,
    Customer Strategy,
    Direct Marketing,
    Marketing Analytics,
    Marketing Communications,
    Marketing Research,
    Online Marketing,
    Product Marketing,
    Sales,
    Social Media,
    Strategy
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: BA/BS/Undergraduate
  • Required Travel: 10-25%

Please refer to the company's website or job descriptions to learn more about them.

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