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Astrophysics Inc
City Of Industry, California
6 hours ago

Description

Marketing Coordinator

Astrophysics Inc. is a leading global designer and manufacturer of X-Ray security inspection systems. Since 2002, we have dedicated ourselves to ensuring a safer world through advanced X-Ray screening and imaging technology. Our systems are deployed in critical infrastructure, aviation, and ports and borders sites in more than 150 countries. Hotels, prisons, courthouses, embassies, airports, military bases, and government buildings around the world depend on us for their safety and security. Astrophysics is an expanding, dynamic and fast-paced company looking for individuals who want to grow with us and be a part of a meaningful security mission. We currently have an immediate full-time position opening for a Marketing Coordinator located in City of Industry, California.

Job Summary:

The Marketing Coordinator supports the day-to-day functions of the Marketing Department. Critical tasks include administrative support, producing marketing materials, planning and executing tradeshows and events, digital marketing via social media platforms, email campaigns and updating website content. Ideal candidate will possess a passion for event planning, exhibit excellent attention to detail, communicate effectively, and adapt to a rapidly changing work environment. This role has considerable growth potential with opportunities for domestic and international travel.

Essential Duties:

Marketing:

  • Assist in creating, updating and distributing marketing collateral such as brochures, presentations, press releases, newsletters, infographics etc.
    • Confer with Product Manager to update brochures and product technical specification documents
  • Maintain marketing inventory of promotional materials
    • Research and order approved promotional materials
  • Assist Product Manager and Marketing Director in researching and preparing reports on industry trends, market size, market share, customers, competitor products, pricing, strategies etc.
    • Create and update product competitive matrices
  • Collaborate with Sales team to ensure accurate Dealer network list and communications
    • Send regular eblast communications to Sales and Dealers
    • Distribute requested marketing material to current Dealers
  • Assist Sales in building strong email contact database and deploy e-mail marketing campaigns
    • Follow-up on email opens, website visits, leads and overall effectiveness of email blast
  • Assist in compiling reports on Google Analytics and Google Ad campaigns

Branding & Public Relations

  • Manage Astrophysics online brand presence
    • Update and maintain company website and AstroNet (tradeshow calendar, product info, press releases, content, Dealer access, marketing collateral)
    • Create content and post to social media platforms: LinkedIn, Facebook, Twitter and Google My Business
  • Establish and maintain public relations/media/publications contacts
    • Submit company press releases and advertisements to appropriate sources/contacts
  • Maintain list of company trade associations and key industry and market publications, conferences etc.
  • Research market publications and industry events for coinciding features/trade show distribution that may warrant potential sponsorships/advertisements
  • Negotiate, book, and record approved advertisements/sponsorships agreements
  • Create and manage internal/external facing surveys to analyze needs, satisfaction and brand perception
  • Build quality relationships with Dealers/customers to ensure Astrophysics logos, product information and collateral are represented correctly

Tradeshows & Events

  • Tradeshows: Maintain tradeshow calendar, research potential tradeshows, schedule and book approved tradeshows, negotiate with vendors, order materials and services, manage demonstration units, assist with booth design layout, register exhibitors, assist with travel coordination, order and package promotional items, send eblast to leads, follow-up with Sales to track leads and tradeshow metrics to measure success
  • Company events: Research venues and vendors, register attendees, negotiate contracts, coordinate accommodations, activities, and meals/menus, assist with agenda and presentations
  • Communicate company event participation to internal Dealers, staff and partners
  • Appropriately represent Astrophysics at industry and company events, exhibit product knowledge, and serve as brand ambassador

Reporting

  • Collect relevant data and assist in analyzing and reporting marketing metrics to determine success of marketing activities; including email campaigns, social media, tradeshows, sponsorships/advertisements, website, Google Ads campaigns etc.
  • Keep detailed tracking for all purchase orders and requisitions related to marketing expenditures
    • Reconcile and work closely with Accounting on all marketing invoices
  • Provide management breakdown of monthly marketing spend/budget

Education and Experience:

  • Bachelor’s Degree or equivalent in Marketing, Business Management, Communications, Event Management or equivalent field
  • 1-3 years marketing experience (tradeshow/event planning experience a plus)
  • Or equivalent combination of education and experience
  • Confident, charismatic personality
  • Thrives in a fast-paced environment
  • Open communicator who works well in a team environment
  • International exposure and cultural awareness
  • Understanding of social media in a B2B/B2G space preferred
  • Excellent command of verbal and written English, writing ability a plus
  • Proficient in Microsoft Office, knowledge of Adobe Suite a plus
  • Experience with Google Analytics and InDesign a plus

Excellent benefit package including dental, vision and medical
401K plan with (up to 4% Employer Match)
11 Paid Holidays, 10 PTO Days, Free Donut Friday's, and Company Events!

Be part of a meaningful security mission with opportunities for personal and professional growth and development. Contact us to join the Astrophysics family today!

Please apply at: https://www.astrophysicsinc.com/careers/

Equal Opportunity Employer

Astrophysics Inc. provides equal employment and advancement opportunities to all individuals. Employment decisions at Astrophysics Inc. are based on merit, qualifications and abilities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity national origin or protected veteran status and will not be discriminated against on the basis of disability. If you need assistance or an accommodation while seeking employment, please call 1(909) 598-5488 and ask for Human Resources. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.



Job Information

  • Job ID: 60144374
  • Location:
    City Of Industry, California
  • Position Title: Marketing Coordinator
  • Company Name: Astrophysics Inc
  • Job Function: Marketing
  • Job Type: Full-Time
  • Min Education: BA/BS/Undergraduate
  • Min Experience: 1-2 Years
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